Client Success Story

Thomas & Crain Real Estate Establishes a Digital Presence to Elevate the Real Estate Market


Founded in 2017, Thomas and Crain Real Estate have carved a distinguished niche in the real estate industry, showcasing their prowess in navigating the dynamic property landscape. Their specialization spans diverse properties throughout Upstate South Carolina and neighboring regions. Despite their seasoned expertise in the seller’s market, the initial challenge lay in the limited online presence confined to a Facebook page.

Recognizing the evolving landscape of digital engagement, Thomas and Crain aspired to transcend the boundaries of social media, seeking a comprehensive online solution. They envisioned a platform that not only effectively showcased their portfolio of properties but also served as a beacon of professionalism within their community. The desire was to create a seamless online experience for potential clients, guiding them effortlessly to the rich tapestry of listings.

Embracing the need for a digital metamorphosis, Thomas and Crain Real Estate partnered with Shook & Co., initiating a collaborative journey to amplify their brand’s reach and impact. This marked the genesis of a strategic alliance geared towards establishing a robust online presence, thereby reaffirming their commitment to excellence in the real estate domain.

Challenges & Goals

Thomas & Crain Real Estate on Google MapThe intricacies of Thomas and Crain Real Estate’s journey were met with a complex interplay of challenges and aspirations. At the forefront was the task of seamlessly integrating with the MLS Western Update Association of Realtors, a crucial endeavor to ensure real-time listing updates. Shook & Co. undertook a meticulous search for an MLS IDX provider that not only interfaced seamlessly with the Realtor’s MLS but also aligned with the aesthetic and functional requirements essential for Thomas and Crain’s website.

Beyond the technical intricacies, the broader goals encompassed a visionary transformation of their online identity. Thomas and Crain aimed to transcend the conventional boundaries of digital representation, seeking not just a website but a digital ecosystem that would redefine their engagement with clients. This included the imperative of projecting a polished and professional image, reflecting their standing as industry leaders. The aspiration extended beyond mere transactional success to the creation of an immersive online experience that mirrored the richness and diversity of their property portfolio.

Shook & Co.’s discovery phase, an intensive exploration of Thomas and Crain’s vision, acted as a compass in navigating these challenges. The collaborative strategy formed not only addressed the technical intricacies but also infused the project with a profound understanding of the client’s brand identity and aspirations. In essence, the journey was not just about overcoming obstacles but sculpting a digital landscape where challenges became opportunities for innovation and growth.

As the tapestry of challenges unfolded, each hurdle transformed into a stepping stone towards the overarching goals. The digital metamorphosis was not merely about meeting technical requirements but about creating an enduring digital legacy that would not only attract potential clients but also resonate with the values and expertise that define Thomas and Crain Real Estate in the real estate domain.

Solution Provided by Shook & Co.

Shook & Co. undertook an intricate and strategic approach to address the multifaceted needs of Thomas and Crain Real Estate. At the core of the solution was the meticulous integration with the MLS Western Update Association of Realtors. This involved a comprehensive evaluation of potential MLS IDX providers, ensuring not only technical compatibility but also a harmonious fit with the aesthetic and functional standards essential for the envisioned online platform.

The project unfolded as a seamless collaboration, spanning web design, copywriting, and web hosting services, culminating in a turn-key solution. The 8-week timeline underscored the commitment to efficient implementation without compromising the quality of the final product. Each facet of the website design was carefully curated to reflect the professionalism and expertise synonymous with Thomas and Crain Real Estate.

A distinctive focus during the implementation was on website load times and the meticulous incorporation of high-level Search Engine Optimization (SEO) practices. Shook & Co. recognized the significance of not just creating a visually appealing website but ensuring its discoverability on search engines, a critical factor in expanding Thomas and Crain’s online reach.

Particular attention was given to the challenge of selecting an MLS IDX provider that not only met technical requirements but also seamlessly integrated with the Realtor’s MLS. The chosen solution not only facilitated real-time listing updates but also contributed to the overall aesthetic cohesion of the website. Shook & Co. navigated through the intricacies of MLS integration to provide a user-friendly and visually compelling interface for clients exploring the property listings.

The turn-key solution encompassed not only the technicalities of MLS integration but also the creation of engaging and informative content through comprehensive copywriting services. Shook & Co. ensured that the website wasn’t merely a digital catalogue of properties but a dynamic narrative that reflected the unique identity and expertise of Thomas and Crain Real Estate.

Beyond the immediate needs of the project, Shook & Co. envisioned a long-term partnership with Thomas and Crain Real Estate. This extended beyond the website’s development to incorporate a comprehensive package that included ongoing web hosting services. The turn-key approach not only met the current needs of Thomas and Crain but positioned them for sustained success in the ever-evolving digital landscape.

Implementation Process

The implementation phase of the collaboration between Shook & Co. and Thomas and Crain Real Estate was a meticulously orchestrated endeavor, where each step was guided by a commitment to excellence and a keen understanding of the client’s unique requirements.

Central to the success of the project was the careful navigation of the MLS integration challenge. Shook & Co. engaged in an exhaustive search to identify an MLS IDX provider that not only met the technical demands but also aligned seamlessly with the Realtor’s MLS. This involved a comprehensive vetting process, ensuring that the chosen solution not only facilitated real-time listing updates but also integrated harmoniously with the overall design aesthetic of the website.

An emphasis on website load times became a focal point during the implementation, recognizing the critical role it plays in providing a smooth and efficient user experience. Shook & Co. delved into the intricacies of optimizing load times without compromising the visual appeal of the website, ensuring that potential clients could seamlessly explore the extensive property listings without any hindrance.

Search Engine Optimization (SEO) took center stage as well, acknowledging the importance of visibility in the vast digital landscape. Shook & Co. implemented high-level SEO practices to enhance the discoverability of Thomas and Crain’s website on search engines. This strategic approach went beyond the immediate project goals, positioning the real estate firm for sustained online success.

Regular milestones punctuated the 8-week timeline, showcasing the progress achieved at every juncture. Shook & Co. maintained open lines of communication, ensuring that Thomas and Crain Real Estate were actively involved in the decision-making process. This collaborative approach not only fostered transparency but also allowed for real-time adjustments based on client feedback, contributing to the iterative refinement of the final product.

The challenges encountered were not merely technical hurdles but opportunities for innovation. Shook & Co. leveraged their expertise not only to overcome obstacles but to elevate the project to new heights. The implementation process wasn’t a mechanical execution; it was a dynamic journey where technical precision and creative finesse converged to bring forth a digital platform that exceeded expectations.

As the project unfolded, Shook & Co.’s commitment to a holistic solution became evident. The result was not just a website with MLS integration; it was a digital showcase that seamlessly blended technical functionality with visual sophistication, reflecting the professionalism and expertise of Thomas and Crain Real Estate.

Results & Impact

The culmination of Shook & Co.’s strategic efforts resulted in a transformative impact on the digital presence of Thomas and Crain Real Estate. The website, now seamlessly integrated with the MLS Western Update Association of Realtors, became a powerful conduit for real-time property listings. Clients were met with an engaging and user-friendly interface that not only showcased the breadth of available properties but also reflected the professionalism and expertise synonymous with the real estate firm.

Positive feedback flowed in abundantly as Thomas and Crain Real Estate witnessed not just a website but a comprehensive digital narrative that elevated their brand. The turn-key solution, encompassing web design, copywriting, and web hosting services, resonated with the industry’s high standards, positioning the real estate firm as a standout in the competitive market.

One of the key markers of success was the swift and efficient website load times. The emphasis placed on optimizing performance ensured that potential clients could navigate through property listings seamlessly, enhancing their overall user experience. Additionally, the implementation of robust Search Engine Optimization (SEO) practices significantly bolstered the website’s visibility, making it easily discoverable for individuals actively seeking real estate opportunities in the Upstate South Carolina area.

The impact extended beyond the digital realm to the broader goals outlined at the project’s inception. Thomas and Crain Real Estate not only achieved enhanced online visibility but also projected a more professional image within their community. The website became a dynamic reflection of their commitment to excellence, serving as a valuable resource for clients and peers alike.

The turn-key approach adopted by Shook & Co. demonstrated its efficacy not only in the immediate project but also in laying the groundwork for a sustained partnership. Thomas and Crain Real Estate, now equipped with a robust online platform, expressed their satisfaction by choosing to continue the journey with Shook & Co. The seamless integration of web design, copywriting, and web hosting services showcased the agency’s commitment to delivering comprehensive solutions that extend beyond a one-time transaction.

As the digital landscape continues to evolve, the website developed by Shook & Co. stands as a testament to the successful fusion of technical expertise and creative finesse. Thomas and Crain Real Estate is not just equipped with a digital presence; they possess a dynamic tool that propels them into the forefront of the real estate market in Upstate South Carolina and its surrounding areas. The success of this collaboration is not just measured in technical achievements but in the tangible impact on the growth and recognition of Thomas and Crain Real Estate in the competitive real estate landscape.

Future Collaboration

Web Design
MLS Integration
Website Copy
Web Hosting
Future Potential

The collaboration between Shook & Co. and Thomas and Crain Real Estate is not merely a concluded project but a strategic foundation for future growth and innovation. Looking ahead, the vision extends beyond the initial web development and integration phase to a dynamic partnership that continues to evolve in tandem with the ever-changing dynamics of the real estate landscape.

One of the focal points of the future plans involves harnessing Shook & Co.’s expertise to bolster Thomas and Crain’s online presence through curated blog support. Recognizing the significance of regularly updated, informative content, the incorporation of a blog will serve as a valuable resource for clients and an avenue to showcase the firm’s deep knowledge of the real estate market. The blog platform becomes a dynamic space for sharing insights, market trends, and expert commentary, positioning Thomas and Crain Real Estate as thought leaders in the industry.

In addition to blog support, the strategic partnership will extend to encompass comprehensive social media management services. Leveraging the power of various social platforms, Shook & Co. aims to curate a compelling narrative for Thomas and Crain Real Estate, engaging with a broader audience and fostering meaningful connections. Social media management will not only enhance brand visibility but also serve as a catalyst for community engagement, a vital aspect in the real estate sector.

The overarching goal of these future initiatives is to amplify organic and inorganic traffic to the Thomas and Crain Real Estate website. By creating a dynamic online ecosystem that extends beyond the traditional boundaries of a static website, the strategic partnership aims to attract a wider audience and, consequently, potential clients. The integration of blog support and social media management will contribute to a holistic digital strategy that propels the real estate firm to the forefront of industry conversations.

The commitment to a long-term relationship is a testament to the collaborative ethos between Shook & Co. and Thomas and Crain Real Estate. The future plans are not isolated endeavors but strategic threads woven into the fabric of a sustained partnership. The dynamic digital ecosystem being developed is not just about keeping pace with industry trends but actively shaping and influencing the narrative in the real estate market of Upstate South Carolina and surrounding areas.

As the partnership unfolds, Shook & Co. remains dedicated to facilitating Thomas and Crain Real Estate’s growth trajectory. The roadmap is not static; it’s a living document that adapts to the evolving needs of the real estate firm, ensuring that they stay ahead of the curve in a digitally-driven landscape. The future plans represent a commitment to innovation, continuous improvement, and the shared vision of making Thomas and Crain Real Estate a prominent force in the competitive real estate market.